Fresh & Wholesome Market/Fountain of Vitality  
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Healthy Recipes Reference Library About Us Monday, September 06, 2010
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Fountain of Vitality we firmly believe that healthy eating habits can truly make a difference in our health and in our lives. By eating whole, nutrient rich, organic foods, and an exercise program .
Health Foods since 1975
Here at the Fountain of Vitality we are committed to your better health. The idea of the business occurred on the streets of Elizabeth, NJ during a daily walk about 32 years ago. John and I worked for Wakefern Food Corp. at the time. I was into physical fitness and it was natural for me to gain an awareness of my food choices. John was also into better eating choices because of his commitment to losing weight. John and I agreed on a philosophy of offering quality food products that would promote health to the community. We opened our first store in Chatham in 1975. Many wholesalers were concerned because of its small size {800 sq. ft.} and hidden location. But our many loyal customers responded to the store in a positive way and we opened our second store in Berkeley Heights in 1976. John and I were basically a one-man show with each of us working in these two stores. The stores operated for many years that way while forging long standing relationships with many customers. Our Warren store opened in 1984. The Chatham and Berkeley Heights stores were relocated to larger locations. Hillsborough, the fourth location, was opened in 1990. Joining the management team are Linda, Dan and Rob Eorio, all family members that have been involved with the business for many years. Our future plans include opening a food preparation facility to produce high quality natural take out food that meet our high standard. We are all very excited about this project and hope to continue our commitment to provide health promoting foods. Joe Eorio

Meet Our Staff
Berkeley Heights
Rob -- Hello, my name is Rob and I'm 21 years of age with an interest in natural living. I'm located in the Berkeley Heights store where I price and receive orders. There's nothing better than pricing a big order from United Foods. My hobbies include weight lifting, playing poker with my friends and playing good music. My best bench is 315 for 6 reps. I enjoy sharing my knowledge with the customers.
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Fresh & Wholesome Market/Fountain of Vitality
Berkeley Heights, NJ 07922
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